I speak to different clients on a daily basis and I see a lot of companies that are ready to go on the cloud and some of them are still on SharePoint 2007. Every company is different.
We are working for a very well known defence company and we have just finished a WSS (Windows Sharepoint Server (free edition of SharePoint 2007) to SharePoint 2013 migration. So they have not decided to go to SharePoint 2016 they are still happy on SharePoint 2013 and the cloud (Office 365) has not even been mentioned. Is this because big companies are still unsure about going into the cloud - have thought about Hybrid ??
Whereas other smaller companies we work for - 90 per cent of them are on SharePoint online and generally they are saying 'we have an tenancy and we host our exchange on it but I have noticed we have SharePoint - what can we do with that then ??? Then we usually give them some demos of what we can do for their business and they are wow - we want it.
Even though Office365 has been released for over HALF A DECADE. We still see the big companies still keeping on-premise - this is no bad thing. They have already paid for their licesning , they have a mature system that people just use and they have minor issues with it but its not too bad. These companies are great for us becasue we can still develop and create brilliant business applications for them.
Companies still want us to build them a SharePoint farm with high stability , high security and complete fail over. So we look at their staff , what they want to do with SharePoint and to what degree of stability to they require. We then architect a farm and then get on site and get it built. So if you are not considering the cloud - we are here to provide you an on-premise solution. If Microsoft thought it was dead then they wouldn't have created SharePoint 2016 - which is wonderful by the way !!
Or if your not ready for the cloud , we can provide you with a hybrid solution. We are not seeing much call for this at the moment , but we will be happy to show you a demo of hybrid and how it can work for you business.